Newcastle has been selected as one of 10 communities to receive a share of £1 million to tackle binge drinking and underage drinking.
The city will receive funding of £90,000 from the Department for Communities and Local Government which will go to helping some of the city’s communities which have been affected by anti-social behaviour and youth binge drinking.
This announcement was made by the Government Champion Active Safer Communities Baroness Newlove and will focus on Benwell, Scotswood and Elswick in the inner West and Byker and Walker in the East.
The application for this funding was led by Newcastle City Council in partnership with Northumbria Police, off licenses, community and tenant associations.
The funding will see the city council and partners work with young people from 15 to 25 years old, their families and carers to help them know the consequences of irresponsible drinking on health, the community and future opportunities.
Partners will also work on reducing the levels of alcohol related anti social behaviour, and support local people impacted by binge drinking and anti social behaviour in their area to influence how the issues are addressed in their communities.
Funding will make it possible for joint operations between Trading Standards and Northumbria Police on underage and proxy sales, and develop Alcohol Watch with the Neighbourhood Police and the off trade.
Youth workers will work with young people to develop creative and innovative activities to steer them away from binge drinking.
The funding will also allow social marketing media to educate people against the underage drinking and adults giving alcohol to young people.
Cllr Stephen Lambert, Newcastle City Council Deputy Cabinet Member for Community Safety, said: “Tackling underage drinking and binge drinking is something the city council, our partners and I know all those who seek to act responsibly who live in the city take very seriously. I am glad that Newcastle has been chosen to receive this money which will help fund education and community programmes which will be focused in those places where there is the greatest need and the problems are at their most serious.”